Who are we?
Faces & Voices of Recovery UK (FAVOR UK) is a UK-wide membership organisation with more than 5,000 members. We are led, developed, and sustained by people with living and lived experience of alcohol and other drugs.
At our core, we are both a campaigning voice and a casework advocacy service. We represent the voices of individuals, families, and communities affected by addiction, and we fight for their right to be heard.
Our mission is simple but urgent: to secure better access to treatment, real choice in recovery pathways, and a system that values healing over mere survival. Every part of our work from frontline advocacy to national campaigning is driven by lived experience professionals who know the reality of addiction and the possibility of recovery.
What we do
Advocate
We empower people through education, providing them with the knowledge and tools they need to ensure they are aware of their own rights and have the confidence to voice them.
Campaign
We challenge public policy in order to remove obstacles and promote equitable access to treatment systems and options.
Challenge stigma
We call out stigma and promote equality for people with living and lived experience of alcohol and other drugs.
Our Aims
To save and improve the lives of people affected by alcohol and other drugs by providing a voice of conscience.
To encourage and promote a more balanced investment into treatment services by public bodies and other funders.
Increase society’s understanding of the links between trauma and the use of alcohol and other drugs, promoting the values of patience, understanding and empathy.
To influence and shape public policy, removing the tokenism around the way that the voices of living and lived experiences are heard.
To celebrate and promote a culture of hope through our annual national recovery walk, inviting communities to walk with us through towns and cities across the UK.
Background purpose and aims
FAVOR UK (Faces and voices of recovery UK) started life in 2009 with the primary aim of connecting people with living and lived experience of addictions to alcohol and other drugs.
We did this through our well-known and respected National Recovery Walks which took place in towns and cities across the UK. These walks gave our communities the strength in numbers to walk together and be open about our experiences with substances, and to show wider communities that we were ordinary people – breaking down the stereotypes and stigma that normally surrounds us. We officially registered as a charity in 2012, taking pains to recruit a board of trustees with their own lived experiences in order that the concept of ‘lived experience leadership’ remained at the heart of what we do. We recruited a CEO with the passion, drive and eloquence that we needed to spearhead what we wanted to achieve. For those who have met Annemarie Ward or heard her speak, you will no doubt agree that although our charity is small, our voices are not.
The 2020 pandemic had an obvious impact on our activities – forcing us to postpone our recovery walks in 2020/21. One thing we did not want to do is sit and wait it out. We came together as a board and considered what else we could do – where else were we needed? The pandemic gave us time to reflect on our aims and to re-evaluate the direction of the charity.
Together we considered the current UK landscape for people with addictions and reflected on what we were seeing and hearing over the last few years:
- Increasing numbers of people were still dying from preventable overdoses.
- Individuals and family members were reporting inequitable opportunities accessing residential treatment. There appeared to be a post-code lottery with some local authorities investing more than others.
- People were unaware of their rights to publicly funded drug and alcohol treatment, and had no independent advocacy when they needed it.
- There wasn’t enough investment in the treatment for trauma – often one of the underlying reasons for problematic substance use.
- We saw an unacceptable level of stigma around people with living and lived experiences in workplaces and in the mainstream media. Unhelpful and discriminatory language and labels were still being used with impunity.
- We heard that the voices of living and lived experiences were sometimes cherry-picked, and that not everyone was invited to the table.
In April 2021, led by our energetic CEO Annemarie Ward, we re-visited our aims, and made the decision to re-focus our energies on our campaigning and advocacy activities, whilst still retaining some of our core activities like our National Recovery Walk.
We are going to be brave and outspoken – calling out social injustice and encouraging our communities to speak out for themselves. We will become a vehicle for the voice of conscience, holding people to account for what we believe is right. We will continue to develop campaigns such as #Youkeeptalkingwekeepdying – reminding society that deaths from overdose are preventable and leave behind decimated families and communities.
We are excited to reveal our revised purpose and set of aims that will give our charity the foundation from which to develop our activities in 2021 and beyond.
HOW WE DO IT
ADVOCATE
Our advocacy caseworker project focuses on the identification of local issues facing people seeking access to drug and alcohol treatment in their locale and, through involvement and wider consultation, co-produces the design and delivery of a local response to tackle those issues through support and advocacy. The focus is on the practical impact and empowerment of people with entrenched addiction issues; untapping expert lived experience to deliver more informed and enriched services.
Our programmes of active and assertive outreach ensures that we reach people in the community at the services they are using & attempting to access. The approach taken by us recognises that the individuals we seek to engage with face more barriers already, so we go to them and whilst seeking to learn from their experiences and involve them in our work, we provide them with access to our support and advocacy workers. This approach aims to improve individual outcomes whilst learning about the wider societal and systemic changes that are required.
We empower people through education, providing them with the knowledge and tools they need to ensure they are aware of their own rights and have the confidence to voice them.
CAMPAIGN
We challenge public policy in order to remove obstacles and promote equitable access to treatment systems and options. You can read about some of our campaign work by searching google using our name as there have been many press article written about our work. You can also search Youtube for the many movies made about the UK recovery walk which is the largest annual recovery gathering in Europe. You can also read about our latest campaign work here, & also by reading our news section.
FIGHTING THE STIGMA OF ADDICTION
- Willingness to attend treatment and access to healthcare.
- Harm reduction.
- Self-esteem and mental health.
You can see some short films made of our work challenging stigma here
We provide the addiction treatment and recovering community with practical information and tools to enhance their capacity to engage in effective stigma reduction efforts. We unify the recovery community around key priorities — to reduce stigma by ending discrimination against people in recovery. We are working to eliminate barriers to recovery for every UK citizen and every family, and to help today’s children and future generations, who often are the biggest winners in the process of recovery.
We facilitate a UK wide conversation for people in recovery, their friends, families and allies as well as those still suffering. We are committed to eliminating stigma, shaping public policy and educating people by bringing recovery into the public consciousness. We accomplish this through the promotion and celebration of recovery, by demonstrating recovery as a positive healing force, and by being the voice for those who have not yet found theirs. We support all pathways to recovery and we support initiatives such as Recovery Day, Rally for Recovery and Recovery Month.
We encourage those in recovery from addiction, and their friends, family members and allies to build awareness, challenge societal stigma, and celebrate the role that recovery plays in improving the lives of individuals, families, and communities.
RECOVERY SAVES LIVES
To find out how you get involved email us at
info@facesandvoicesofrecoveryuk.org
Our team
Annemarie Ward
Annemarie Ward was appointed as the Chief Executive Officer of Faces & Voices of Recovery UK (FAVOR-UK) in December 2013. With over 25 years of experience in the addiction recovery field, Annemarie has dedicated her career to advancing the charity’s mission, focusing on strategic planning, policy development, financial management, and advocacy for those affected by addiction.
In that previous life Annemarie had addictions to various substances, (not a drug of choice kind of gal, she liked them all till they stopped working). In fact, she says the only substances she hasn’t tried are ‘alcopops’, and legal highs—she got into ‘recovery’ before their introduction—and glue, as where she grew up, glue was for boys and gas was for girls. In August 2025, Annemarie celebrated 28 years of complete abstinence from all mood-altering substances.
Annemarie holds a MA (2005) and a PGC in Competence in Managing Drug and Alcohol Services (2008), both from the University of Glasgow.
As CEO of FAVOR-UK, the UK’s leading addiction advocacy and recovery charity, Annemarie has played a key role in shaping the organisation’s direction and impact. She was instrumental in establishing Recovery Month in the UK, organising 16 annual UK Recovery Walks and Conferences, with over 60 thousand participants and founded the UK’s first dedicated Addiction Advocacy Case Worker Service. Annemarie also drove the creation of the UK ‘Recovery Declaration of Rights’ and was the key architect in developing and campaigning for the Right to Recovery Bill, which is currently (2025) progressing through the Scottish Parliament. This landmark legislation, which aims to enshrine the right to access all paths to recovery into law, is the first of its kind in the world.
Throughout her career, Annemarie has cultivated strong relationships with industry leaders, parliamentarians, and media. She is deeply passionate about empowering individuals affected by addiction and continues to advocate for their rights, dignity, and recovery.
You can connect personally with Annemarie below.
Add her on X https://x.com/Annemarieward
or email her at annemarie@facesandvoicesofrecoveryuk.org
alan mccrone
Our trustees
CALLIESE CONNER
I am one of many Faces and Voices of Recovery who do not see young, smart, people with a passion to promote recovery having a seat at a table where we can be heard and influence or impact recovery, when we have credible lived experience. I am a woman in Recovery and part of a family in recovery.
I am one of the founders of Recovery Coach Community CIC, and a lead trainer for Recovery Coach Academy, as one of the first two CCAR Authorised facilitators and Recovery Coach Professional Designates in the UK. We help Individuals, groups and organizations learn, train and utilize recovery coaching by educating, collaborating & supporting people to feel empowered themselves as well as empower others.
We do this by supporting organizations to build their Recovery Communities, as well as Supporting Individuals to implement Recovery Coaching.
I am very fortunate to have experienced recovery communities in the USA, and now have the opportunity to bring this to the UK; by combining my personal and professional experiences together to make a positive impact on Recovery.
After moving to England from Texas in June 2018, I engaged in recovery communities & services to enhance my knowledge around the culture of recovery in the UK. Prior to the start of Recovery Coach Communities CIC, I was employed at Turning Point where within a year and a half I moved from volunteer, to employee as manager of the Recovery cafe; then went on to be promoted to a Recovery worker. I received an award at the Houses of Parliament due to my successes within Turning Point.
You can find out more about Certified Recovery Coaching in the UK here
Justine MacArthur
Justine MacArthur our interm Chair has cultivated a rich career in human resources within the pharmacotherapy sector, primarily focusing on medicated assisted treatments (MAT) for Substance Use Disorders (SUD) and serious mental health conditions. With over nine years of experience, she has provided HR support to global teams at Indivior, engaging in a broad spectrum of HR functions such as recruitment, onboarding, performance management, and handling complex employee relations cases.
Her personal journey, marked by the loss of family and friends to overdose and witnessing the recovery of others, has instilled a deep commitment to supporting individuals affected by SUD. This personal connection, coupled with her professional background, fuels her advocacy for evidence-based treatment approaches and policy reform to improve access to addiction services.
Justine’s involvement with FAVOR UK began after being inspired by Annmarie Ward in 2018, leading to regular donations, participation in Recovery Walks, and active promotion of recovery initiatives within her network. Her efforts extend beyond her professional sphere, as she also contributes to community support initiatives and environmental causes, reflecting her holistic approach to societal well-being.
Joining the trustee board of FAVOR UK, Justine is eager to leverage her HR expertise, lived experience, and advocacy passion to further the organization’s mission of enhancing support, reducing stigma, and influencing policy for individuals with SUD in the UK. Her multifaceted experience positions her as a valuable asset to FAVOR UK, where she aims to contribute to the ongoing development and expansion of its advocacy and support services.
James Hadfield Smith
Muntazir Hadadi
Muntazir brings a wealth of experience in finance, audit, and risk management to the Faces & Voices of Recovery UK board. As Head of Pensions at one of the UK’s largest transport companies, Muntazir has a strong record of leading and driving success, while demonstrating a deep understanding of governance and regulatory compliance.
Muntazir also serves as a Trustee Director of a workplace pension scheme, which has given him valuable insights into trustee responsibilities. With a background in risk management, Muntazir is adept at identifying, assessing, and mitigating potential risks, ensuring robust financial controls and risk management strategies.
Beyond professional expertise, Muntazir is active in the recovery sphere and brings significant lived experience of addiction and recovery. This personal journey fuels a deep commitment to the vision and aims of Faces & Voices of Recovery UK, particularly in addressing the stigma associated with addiction and improving access to treatment. Muntazir is also passionate about sharing the power of recovery and fostering connection.
Muntazir is eager to bring his skills and experience to Faces & Voices of Recovery UK, contributing to its strategic direction and helping to shape public policy, break down stereotypes, and promote a culture of hope.”
KARI ANNE PAULSEN
Kari-Anne Paulsen brings over three decades of lived recovery experience, service, and compassionate practice to Faces & Voices of Recovery UK. Clean since 1 October 1990, recovery is not something she does alongside her life, it is the foundation on which her life has been built. For more than thirty years she has remained actively engaged in recovery communities, supporting and mentoring women as they find their way out of addiction and into sustained recovery.
Professionally, Kari-Anne is a certified Yoga Therapist and a graduate of the Compassionate Inquiry professional programme developed by Dr Gabor Maté. Her therapeutic work focuses on addiction recovery, trauma integration, and holistic healing, supporting people to reconnect with their bodies, regulate their nervous systems, and rebuild trust in themselves. She has completed over 1,000 hours of yoga therapy training and continues to engage in ongoing education grounded in evidence-based, person-centred approaches. She has also taught yoga and led meditation at international recovery conventions, including events in Cyprus.
Alongside her therapeutic work, Kari-Anne has built a long and successful career in design and visual communication. For over sixteen years she has worked with the global retail brand, overseeing visual standards and brand presentation across multiple stores. Her career has taken her across the UK, Norway, Canada, and Cyprus, giving her a strong international perspective and a deep understanding of how values, clarity, and consistency are communicated visually and culturally. This experience brings practical strengths in organisation, project oversight, and stewardship of an organisation’s public identity.
Kari-Anne’s life has also been shaped by profound personal loss, including the death of her husband Atle of thirty years. These experiences have further deepened her capacity for empathy, resilience, and steady leadership. She brings to the board a calm, grounded presence, a commitment to service, and a belief that recovery is not a privilege for the fortunate but a right that should be available to everyone.
Kari-Anne is passionate about FAVOR UK’s mission to elevate lived experience, challenge stigma, and defend recovery as a legitimate and life-saving outcome. As a trustee, she is committed to contributing her recovery wisdom, therapeutic insight, and international outlook to help strengthen the organisation’s governance, culture, and impact.
CONTACT US
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