Who are we?

We are a UK-wide based charitable think tank & human rights advocacy service led by people with living and lived experience of alcohol and other drugs representing the voices of communities affected by addiction. We are a UK wide membership organisation with over 5000 members. We are also a advocacy case worker service provider. We are led, developed, managed & sustained by lived experience professionals.

man and woman sitting on steps, talking and writing
2 women sitting in front of laptop, talking

What we do


We empower people through education, providing them with the knowledge and tools they need to ensure they are aware of their own rights and have the confidence to voice them.


We challenge public policy in order to remove obstacles and promote equitable access to treatment systems and options.

Challenge stigma

We call out stigma and promote equality for people with living and lived experience of alcohol and other drugs.

Our Aims

To save and improve the lives of people affected by alcohol and other drugs by providing a voice of conscience.

To encourage and promote a more balanced investment into treatment services by public bodies and other funders.

Increase society’s understanding of the links between trauma and the use of alcohol and other drugs, promoting the values of patience, understanding and empathy.

To influence and shape public policy, removing the tokenism around the way that the voices of living and lived experiences are heard.

To celebrate and promote a culture of hope through our annual national recovery walk, inviting communities to walk with us through towns and cities across the UK.

Background purpose and aims

FAVOR UK (Faces and voices of recovery UK) started life in 2009 with the primary aim of connecting people with living and lived experience of addictions to alcohol and other drugs.

We did this through our well-known and respected National Recovery Walks which took place in towns and cities across the UK. These walks gave our communities the strength in numbers to walk together and be open about our experiences with substances, and to show wider communities that we were ordinary people – breaking down the stereotypes and stigma that normally surrounds us. We officially registered as a charity in 2012, taking pains to recruit a board of trustees with their own lived experiences in order that the concept of ‘lived experience leadership’ remained at the heart of what we do. We recruited a CEO with the passion, drive and eloquence that we needed to spearhead what we wanted to achieve. For those who have met Annemarie Ward or heard her speak, you will no doubt agree that although our charity is small, our voices are not.

The 2020 pandemic had an obvious impact on our activities – forcing us to postpone our recovery walks in 2020/21. One thing we did not want to do is sit and wait it out. We came together as a board and considered what else we could do – where else were we needed? The pandemic gave us time to reflect on our aims and to re-evaluate the direction of the charity.


writing on notebook

Together we considered the current UK landscape for people with addictions and reflected on what we were seeing and hearing over the last few years:

  • Increasing numbers of people were still dying from preventable overdoses.
  • Individuals and family members were reporting inequitable opportunities accessing residential treatment. There appeared to be a post-code lottery with some local authorities investing more than others.
  • People were unaware of their rights to publicly funded drug and alcohol treatment, and had no independent advocacy when they needed it.
  • There wasn’t enough investment in the treatment for trauma – often one of the underlying reasons for problematic substance use.
  • We saw an unacceptable level of stigma around people with living and lived experiences in workplaces and in the mainstream media. Unhelpful and discriminatory language and labels were still being used with impunity.
  • We heard that the voices of living and lived experiences were sometimes cherry-picked, and that not everyone was invited to the table.

In April 2021, led by our energetic CEO Annemarie Ward, we re-visited our aims, and made the decision to re-focus our energies on our campaigning and advocacy activities, whilst still retaining some of our core activities like our National Recovery Walk.

We are going to be brave and outspoken – calling out social injustice and encouraging our communities to speak out for themselves. We will become a vehicle for the voice of conscience, holding people to account for what we believe is right. We will continue to develop campaigns such as #Youkeeptalkingwekeepdying – reminding society that deaths from overdose are preventable and leave behind decimated families and communities.

We are excited to reveal our revised purpose and set of aims that will give our charity the foundation from which to develop our activities in 2021 and beyond.



Our advocacy caseworker project focuses on the identification of local issues facing people seeking access to drug and alcohol treatment in their locale and, through involvement and wider consultation, co-produces the design and delivery of a local response to tackle those issues through support and advocacy. The focus is on the practical impact and empowerment of people with entrenched addiction issues; untapping expert lived experience to deliver more informed and enriched services.

Our programmes of active and assertive outreach ensures that we reach people in the community at the services they are using & attempting to access. The approach taken by us recognises that the individuals we seek to engage with face more barriers already, so we go to them and whilst seeking to learn from their experiences and involve them in our work, we provide them with access to our support and advocacy workers. This approach aims to improve individual outcomes whilst learning about the wider societal and systemic changes that are required.

We empower people through education, providing them with the knowledge and tools they need to ensure they are aware of their own rights and have the confidence to voice them.


We challenge public policy in order to remove obstacles and promote equitable access to treatment systems and options. You can read about some of our campaign work by searching google using our name as there have been many press article written about our work. You can also search Youtube for the many movies made about the UK recovery walk which is the largest annual recovery gathering  in Europe. You can also read about our latest campaign work here, & also by reading our news section. 


  • Willingness to attend treatment and access to healthcare.
  • Harm reduction.
  • Self-esteem and mental health.

You can see some short films made of our work challenging stigma here 

We provide the addiction treatment and recovering community with practical information and tools to enhance their capacity to engage in effective stigma reduction efforts. We unify the recovery community around key priorities — to reduce stigma by ending discrimination against people in recovery. We are working to eliminate barriers to recovery for every UK citizen and every family, and to help today’s children and future generations, who often are the biggest winners in the process of recovery.

We facilitate a UK wide conversation for people in recovery, their friends, families and allies as well as those still suffering. We are committed to eliminating stigma, shaping public policy and educating people by bringing recovery into the public  consciousness. We accomplish this through the promotion and celebration of recovery, by demonstrating recovery as a positive healing force, and by being the voice for those who have not yet found theirs. We support all pathways to recovery and we support initiatives such as Recovery Day, Rally for Recovery and Recovery Month.

We encourage those in recovery from addiction, and their friends, family members and allies to build awareness, challenge societal stigma, and celebrate the role that recovery plays in improving the lives of individuals, families, and communities.


To find out how you get involved email us at


Our team


Annemarie Ward was elected in a unanimous vote taken by the trustees on December 5th 2013 to become the Charity Chief Executive Officer. 

Annemarie Ward is the founder of the UK Recovery Walk Charity – now known as Faces & Voices of Recovery UK (May 2015). The aim of the charity is to be a policy advocacy movement that is taking on issues of discrimination, social justice and service access. 

We are also a public and professional education movement, intent on challenging stigma. We do this by delivering messages of hope to the cultures of addiction within our systems and treatment.

The Walks are an opportunity for us to announce our presence and, in time, mobilise and organise our community.

In the past Annemarie’s work included being a founding director of the UK Recovery Federation, The alcohol and drug partnership co-ordinater for Ayrshire and the head of research & development for a small charity . Her work has also included the development, implementation, monitoring and review of local research & development schemes in health-related services. She has also conducted a variety of small research projects, managed self harm and addiction projects, regularly written funding bids and organised workshops, seminars, conferences and training courses on a variety of alcohol and other drug issues.

In that previous life Annemarie had addictions to various substances, (not a drug of choice kind of gal, she liked them all till they stopped working). In fact, she says the only substances she hasn’t tried are ‘alcopops’, & legal highs- she got into ‘recovery’ before their introduction – and glue, as where she grew up, glue was for boys and gas was for girls.

In August 2022 Annemarie celebrated 25 years of complete abstinence from all mind and mood altering substances.

Annemarie has a Masters degree (2005) and successfully completed a PG cert in Competence in Managing Drug and Alcohol services (2008) both from the University of Glasgow.

You can connect personally with Annemarie below.


Add her on twitter https://twitter.com/Annemarieward

or email her at annemarie@facesandvoicesofrecoveryuk.org

alan mccrone

Alan McCrone has spend more than a decade working in the 3rd sector, building resilience within communities and empowering some of the most vulnerable members of society to ensure that their voices are heard and needs addressed. His previous roles have seen him building relationships within, and promoting the rights of those in hard to reach communities within Lanarkshire and Glasgow, working towards ensuring that these communities become fully involved in public participation. He has worked with Refugee’s and Asylum seekers, promoting volunteering within this community as a way of integrating and developing skills. He has worked on complex casework addressing homelessness for vulnerable families and individuals that are suffering various types of deprivation. Some of this work involved working with families and individuals with issues around addiction.
In Alan’s most recent role he was team leader in a children and young peoples charity, focusing his work on the rights of young people and working with various statutory bodies to implement strategy that addressed issues that young people faced. In this role he also developed weekend diversionary groups for teens, and sourced training for young people around drug misuse, sexual health, and serious violence and knife crime.
From 2015-2017 Alan volunteered for Career Ready UK, acting as a academic mentor for 5th and 6th year pupils in North Glasgow. This role involved ensuring that the young people that he mentored were coached through the last years of school and had a positive destination to go to upon finishing.
He was a “late bloomer” education wise and went to University as a mature student in 2009, he gained a BA (Hons) in Politics from the University of Strathclyde in 2013.
In his free time he enjoys spending time with his kids and wife. He likes his football,and being a Ayrshire boy, he supports the mighty Killie (his words, not ours!!) He loves his fishing and getting into the wilderness and away from the stress of life,

David Bouse

As a seasoned addiction recovery specialist and harm reduction practitioner, David Bouse is committed to improving the lives of individuals facing substance misuse challenges. With a rich academic background, including a BA in Social Sciences from Glasgow Caledonian University and an MSc in Risk Management, David combines rigorous study with deep personal experience to advocate for effective recovery interventions.

David’s professional journey has been characterised by significant roles in organisations such as Turning Point Scotland and The Mungo Foundation, where he has implemented impactful outreach programs and supported individuals at critical moments in their recovery process. His approach is deeply influenced by his own experiences with addiction, driving his dedication to fostering environments that facilitate meaningful recovery.

David’s work extends beyond individual case management to systemic advocacy, seeking to address the broader social issues contributing to addiction. His expertise is also recognised academically through his contributions to risk management research and presentations at conferences focused on social crises.

Committed to continual professional development, David is an active member of key organisations within the addiction recovery and social work fields. His goal remains clear: to enhance the availability and quality of support for those embarking on the path to recovery, ensuring that they receive the compassionate and competent care they deserve. 

Our trustees


I am one of many Faces and Voices of Recovery who do not see young, smart, people with a passion to promote recovery having a seat at a table where we can be heard and influence or impact recovery, when we have credible lived experience. I am a woman in Recovery and part of a family in recovery. 

I am one of the founders of Recovery Coach Community CIC, and a lead trainer for Recovery Coach Academy, as one of the first two CCAR Authorised facilitators and Recovery Coach Professional Designates in the UK. We help Individuals, groups and organizations learn, train and utilize recovery coaching by educating, collaborating & supporting people to feel empowered themselves as well as empower others. 

We do this by supporting organizations to build their Recovery Communities, as well as Supporting Individuals to implement Recovery Coaching. 

I am very fortunate to have experienced recovery communities in the USA, and now have the opportunity to bring this to the UK; by combining my personal and professional experiences together to make a positive impact on Recovery. 

After moving to England from Texas in June 2018, I engaged in recovery communities & services to enhance my knowledge around the culture of recovery in the UK. Prior to the start of Recovery Coach Communities CIC, I was employed at Turning Point where within a year and a half I moved from volunteer, to employee as manager of the Recovery cafe; then went on to be promoted to a Recovery worker. I received an award at the Houses of Parliament due to my successes within Turning Point. 

You can find out more about Certified  Recovery Coaching in the UK here

Justine MacArthur

Justine MacArthur has cultivated a rich career in human resources within the pharmacotherapy sector, primarily focusing on medicated assisted treatments (MAT) for Substance Use Disorders (SUD) and serious mental health conditions. With over nine years of experience, she has provided HR support to global teams at Indivior, engaging in a broad spectrum of HR functions such as recruitment, onboarding, performance management, and handling complex employee relations cases.

Her personal journey, marked by the loss of family and friends to overdose and witnessing the recovery of others, has instilled a deep commitment to supporting individuals affected by SUD. This personal connection, coupled with her professional background, fuels her advocacy for evidence-based treatment approaches and policy reform to improve access to addiction services.

Justine’s involvement with FAVOR UK began after being inspired by Annmarie Ward in 2018, leading to regular donations, participation in Recovery Walks, and active promotion of recovery initiatives within her network. Her efforts extend beyond her professional sphere, as she also contributes to community support initiatives and environmental causes, reflecting her holistic approach to societal well-being.

Joining the trustee board of FAVOR UK, Justine is eager to leverage her HR expertise, lived experience, and advocacy passion to further the organization’s mission of enhancing support, reducing stigma, and influencing policy for individuals with SUD in the UK. Her multifaceted experience positions her as a valuable asset to FAVOR UK, where she aims to contribute to the ongoing development and expansion of its advocacy and support services.



Dublin born and bred I am a woman in long term recovery  Sandra Losty has worked in the community voluntary sector since 1996. Sandra managed variety of services that provide support to people experiencing homelessness, substance use disorder and mental health issues. Sandra managed both residential and day services that provide support to some of the most vulnerable service users in city. 

With a BA in community development studies Sandra believes grassroots organisations really have their ear to the ground and have an eye to spot what are very often simple solutions. Some of her top values are captured by this Margret Meade quote  

Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it’s the only thing that ever has”.  Sandra believes being thoughtful and committed are actually super powers. 

While trained as a life coach for many years Sandra trained with Recovery Coach Academy UK as a Recovery Coach and attained her RCP designation with CCAR. 

Sandra is the founder of Recovery Hour an all-inclusive recovery online space that was a crisis response to the pandemic and has grown into a global community that still meet to support each other 2 years later. Recovery Hour provides recovery focused meetings and a safe space to communities of interest such as a women’s group and an LGBTQ+ group. 

Recovery Hour recognises there are many pathways to recovery and is governed by the values of 

Respect, Inclusion, Support and Kindness.

Sandra is very excited to be a trustee on the board of FAVOR UK and to be in such good company of those who are also committed to bringing about change for those who need it the most in society.


John is now the proud owner of Somerton Lodge, an alcohol free hotel on the Isle of Wight, a safe destination for anyone want a sober holiday. With multiple years in recovery John has been developing work around 12 Step recovery and CBT. He is the author of a few successful books and has designed rehab programmes that are used by various services including Recovery Connections and We Are With You. Continually training and learning about the different aspects and approaches to recovery John has just become a member of the International Association of Recovery Coach Professionals and has earned the RCP designation.


Jon is a highly respected member of the UK recovery community. His wealth of experience will benefit greatly our efforts to support the recovery community and recovery advocacy here in the UK. Here is what he wrote when we asked him to write a short bio.

“I am married to Nadia, a dad to three children and have been in abstinent recovery from addiction to drugs and drink since 1990.

I started work as a trainee counsellor in a 12 step residential treatment centre in 1991 and this was the first step in a career that has been a privilege, joy and adventure these last 22 years helping others to achieve recovery. I have a Diploma in Counselling, an MBA and am a Fellow of the Chartered Management Institute. After various posts as a practitioner, manager and senior manager in the voluntary and private sector I joined my current employer the Bridge Project as its Chief Executive Officer in 2007. Today Bridge employs over 60 staff and provides treatment and recovery services to over 2,000 people per year.

In addition to my day job, I actively promote recovery initiatives as a founder member of the Yorkshire and Humberside Regional Recovery Consortium and have helped organise Recoverfest, the Region’s main recovery event these past two years. I was a member of the Department of Health Expert Group on Addiction to Medicines reporting to the Public Health Minister and I am a member of the Drugscope Chief Executive’s Forum. A special area of interest for me is developing stronger links between treatment and mutual aid. Currently I am a member of the Public Health England National Mutual Aid Reference Group, which is responsible for overseeing the implementation of the national strategic action plan and developing a series of products to facilitate better pathways from treatment into mutual aid.

After working for so many years in the treatment sector, I am inspired by the fantastic work that is being taken forward by Faces and Voices of Recovery Charity and believe that by becoming a Trustee it will enable me to take a more active personal role in service and gratitude for my own gift of recovery.

I am honoured to become a Trustee of the FAVOR UK and offer my business skills, passion and knowledge of addictions recovery to support the Chief Executive, fellow Board Members and the aims of the charity.”


I was appointed Managing Director of the Abbeycare Group in November 2015 having previously been the Director of a specialist care company providing residential accommodation and 24-hour support for people with complex mental health needs. During my time at Abbeycare we have seen the organisation flourish and we now employ almost 100 staff across the group and provide various support and treatment to around 750 people across the country every year. The aim of the company is to continue to grow and to make high quality treatment more widely accessible, from both a geographic and a financial perspective.

I initially heard about the FAVOR UK and the UK Recovery Walk in late 2016 when I discovered that the 2017 walk would be held in Blackpool which is also the location of Abbeycare’s head office. I immediately offered the support of both myself the Company and that support has continued to this day.

I divide my time equally between our flagship Gloucester service and our long established Scotland service and while I am in Scotland I am also able to spend time with my partner, Dean, who lives in Edinburgh.

I am delighted to be a trustee of FAVOR UK and look forward to bringing fresh ideas, enthusiasm and continuous support to the Chief Executive and fellow trustees as we promote and advocate the important work the charity does.


Julie’s professional experience extends to 15+ years working in Human Resources and Recruitment, where her passion lies in supporting people, either moving into, or thriving whilst in employment. 

Julie’s experience extends to all aspects of an employees life cycle and includes, but not limited to: employment law, contracts of employment, developing & implementing HR policies and procedures, the recruitment cycle, inductions, disciplinary / dispute management, absence management, training for managers & teams.

Julie has a personal interest in the recovery community and feels strongly that there is a fundamental need for better support for people who are in active addiction and in recovery. Julie is inspired by the work of Face and Voices of Recovery and feels it will enable her to give back to a community that has, and continues to, help so many, through their approach of compassion, non-judgement and forgiveness.





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